Blip Producers,

In the coming weeks, we will make an important change to our platform.

Starting April 5th, 2013, we are going to enable pre-roll advertising for all shows that do not have pre-rolls enabled already.

Blip’s mission is to be the place to discover the best in original web series.

We support this mission by selling advertising against the content that you, the Blip Producer community, create and upload. The technology and bandwidth required to deliver your shows to a wide audience is paid for by advertising, similar to television.  

We understand that some shows publish trailers or short videos that don’t mix with pre-roll well.  To account for this, we will allow each show to turn off ads for 5 videos.

We know that for some long-time Blip producers running advertising on your content will be unsettling.  Rest assured that all of the available data in the market shows that audiences have become acclimated to pre-roll ads.  In many cases, a prominent brand in front of an episode actually increases the perceived value of the show.

We will not be rolling out any ad products that ruin the viewing experience.  Remember, with our 50/50 revenue share, we’re all in this together.  The more successful you are, the more successful we are.  Our number one priority is getting people to watch your show!

We appreciate your support and continued efforts to create great content.

If you have additional questions, please submit a ticket above.  We’re happy to answer any questions you have.

Thanks,

Blip Support