We updated midrolls, introducing Commercial Breaks
posted this on January 24, 2012, 3:19 PM
We started offering midrolls as an ad product a bit over a year ago. Today we released the next version, which we are calling Commercial Breaks.
Here’s the quick breakdown of what’s different:
You now only have to be opted into Preroll to have access to Commercial Breaks (instead of Preroll, Overlay, and Postroll).
Improved overlay ad serving logic. Our overlay placements adjust to Commercial Breaks more efficiently. This should help grab a few extra overlay impressions at the end of an episode you may not have gotten before.
Commercial Breaks are placed using our break selector tool.This replaces the basic time input on the web upload form. The break selector tool is available on your episode information page next to where you would edit your metadata.
There’s a whole lot more going on under the hood. We’ve opened up a new section in the Knowledge Base to cover more details about Commercial Breaks.