As you may or may not know, where a view happens is important.

We were already letting you know if a view was coming from a Blip player, but we weren’t breaking it down to show if a view was happening in a market that has premium advertising available.  That is important information to know as a Blip producer.

In an effort to provide producers with the best tools to run their online video empires, we are now recording views that occur within our “direct sales markets.”

Starting today, you will see statistics for Blip player views broken down into Total and In-Market views in your dashboard.

• In-Market Views are views that are both in the Blip player and in a direct sales market.
• In-Player Views are all views that are in the Blip player, regardless of where the views occurred.

We officially started tracking In-Market views January 10, 2012.  In-Market views before January 10, 2012 have been estimated using historical data we had on hand.  We’ve also made sure to asterisk view counts in the dashboard that have been estimated so there is no confusion.

Also, you’ll notice that all previous mentions of CPM (cost per 1,000) have been changed to RPM (revenue per 1,000).  We think this is a more relevant term for producers.  CPM is a sales term to describe costs to advertisers.  RPM is your revenue per 1,000 views.

• In-Market RPM is calculated using only views that are both in-player and in a direct sales market.
• In-Player RPM is calculated using all Blip player views, regardless of where the views occurred.

This change is in name only. We are still splitting all revenue 50/50 as always.

You can view In-Market RPM data all the way back to March 22, 2011.  We could not precisely assign revenue to specific markets before then, so we opted to not display anything rather than something that could be misleading.  

We hope you find this new information to be helpful and provide valuable insights into how to focus your audience development strategy moving forward.  We’re looking forward to learning how you use this information to plan your day-to-day efforts.