Knowledge Base/Advertising, Revenue and Payouts /More about Commercial Breaks

Why does there have to be 10 minutes between Commercial Breaks?

Jake Simms
posted this on January 15, 2012 02:40 PM

We experiment constantly with frequency of ads and viewer tolerance. Right now, we believe that 10 minutes between video breaks allows a viewer to be engaged long enough so they are not tempted to leave when another break begins.

We understand that this won’t accommodate every user’s needs. As with all things related to viewing experience, we will continue to evaluate this over time.
 
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