Improving Your blip.tv Posters and Header Graphics
posted this on April 11, 2011, 5:25 PM
Let's improve your show's graphics Important points highlighted.
Some clarification on your new show page graphics
Based on what we're seeing so far, many of you are using a similar image cropped at three different sizes for your show poster, header graphic and website banner. Those are missed opportunities. These graphics are very different in terms of what they can accomplish and they should be approached independently. Let us explain:
What are Posters?
The poster represents your show's brand throughout the site - on the homepage, in search results, etc. The poster should include your logo and some other core branding imagery (Check out Our 5 Rules of Web Series Design). Please don't overcrowd these posters with text or other extraneous imagery. They should be clean, simple and impacting.
Looking great at small sizes
The dimensions we are asking for are the maximum size at which they will ever be displayed. In most cases, viewers will see smaller versions. Make sure they look good at the 140px x 210px.
Less (or no) text!
The show title should boldly pop off the poster. Other than that,there's not really a need for any text on these graphics. Maybe a tag line, but that's pretty much it. The page template offers plenty of opportunities to describe and promote in text.
More padding and white space
Text or logos inside the show poster should not touch the edges, nor should they ride the edges. Doing so will create cramped spacing when the poster is resized down. Producers should check to see if there is still ample padding when their posters are resized to 140px x 210px.
Headers should give a stylized first impression of what a viewer will actually see when they click play.Maybe it's a cool picture of your cast or the show's host. Maybe it's a close up of something specific to the subject matter of your show. This graphic should work hand-in-hand with the show poster to demonstrate to viewers what your show is all about.
Note: This isn't another logo play. That's handled by the show poster. Nor is it a place to overload viewers with information about the show (that gets handled in text on the page).
H for Header; P for Poster
Bottom left corner
On your new show page, the poster will obscure a small part of the header image's lower left corner. While producers shouldn't be putting much (or any) text into the header image, it's advisable to avoid putting anything important in that area.
The website banner is optional and should only be used when you have something specific to promote. For example, if you are selling DVDs or t-shirts associated with your show, you should promote that with the website banner. In the near future, we'll be attaching a link to this graphic; for now, use one of your "external links" to link to a corresponding page.
The website banner is not intended for general promotion of your show. We're sorry for any confusion about this feature.
Other red flags
Images in the poster should not be stretched. Do not include URLs on the poster. And finally, imagery in the poster should be original and owned by the producer.
Get back in there!
We hope this helps you understand the key differences between posters, headers and website banners and gives you enough direction to make the most out of them for your show. Simply log back into your dashboard and go to “Images” under the “Settings” tab to upload any revised graphics. If you haven’t completed the wizard yet, you’ll see a link to re-engage it on your “Overview” tab. Good luck!